Personal Care

Market & consumer insights · Body care, fragrance, oral care and broader personal wellness

Composite trend score · views, growth, momentum · click a bar to explore

UK Google interest index by area, last 3 months

Ranked by trend score · click to play · rising themes first

The companies defining this category right now

Oral-B (P&G)

iO series holds the UK premium electric-toothbrush crown with dentist-led distribution and AI coaching.

iO Series 10 & 9 · Pro 3

Philips Sonicare

Sonic-technology pioneer — DiamondClean and Prestige lead on app-guided cleaning and build quality.

9900 Prestige · DiamondClean 9000

Therabody

Percussive-therapy category owner expanding across whole-body recovery and wellness tech.

Theragun Pro Plus · RecoveryAir JetBoots