Hair Care

Market & consumer insights · Shampoos, conditioners, treatments, styling and hair health

Composite trend score · views, growth, momentum · click a bar to explore

UK Google interest index by area, last 3 months

Ranked by trend score · click to play · rising themes first

The companies defining this category right now

Dyson

Category creator at the premium end — the Airwrap and Supersonic remain the benchmark hair tools in the UK.

Airwrap Multi-Styler · Supersonic HD15 · Corrale

Dreame

Fastest-rising challenger, undercutting Dyson on price while matching high-speed motor performance.

Hair Glory · Pocket Dryer · AirStyle Pro

Shark Beauty

The value-for-performance disruptor — FlexStyle and SpeedStyle deliver multi-styling at half Dyson's price.

FlexStyle · SpeedStyle